ZeroLight's focus is on creating the most accurate, engaging, and luxurious digital experiences. With internet speeds increasing and 5G mobile networks being deployed worldwide, we are finding that high-bandwidth and low-latency connections are increasingly available. The only factor that matters now is your internet connection and your device's ability to decode a video stream. The result is that the power of your device's GPU no longer dictates the quality of your experience. This has brought about a new era in gaming, with several big players including Google*, Microsoft*, Sony*, and NVIDIA* announcing cloud-gaming services. In the gaming industry, for instance, players can now access content that is rendered in real time on an entirely different machine and simply streamed to their internet-enabled devices. While cloud computing made its name in the mainstream by enabling us to save or access content on remote servers, improvements in internet connections are enabling us to take this to the next level.
The cloud, however, gives us access to industrial-level computing.
This opens the door to new, more high-end experiences because, although our personal devices are rapidly increasing in computational power, this will always be limited. The major benefit of this is that it enables you to access a near unlimited supply of content and rendering power while minimising the use of your device's storage and processing capabilities. In simple terms, cloud computing is when the internet is used to give users access to the processing power of servers that are located somewhere else in the world. Cloud computing is a term that has moved beyond tech forums and taken the mainstream by storm, and this is with good reason: it's the driving force behind the streaming revolution that has transformed how we access and consume content - think Spotify*, Netflix*, Google Photos*.